December 2, 2023

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NASCAR and Ally Announce Official Partnership

Daytona Seashore, FL — February 9, 2023

NASCAR and Ally Economical Inc. formally introduced a league-large sponsorship expanding the monetary institution’s presence in the sport, getting Ally Financial institution turn out to be the Formal Client Financial institution of NASCAR and NASCAR-owned tracks. The multi-year offer is in addition to Ally’s present entire-year relationship with Hendrick Motorsports and will also target on continuing to deliver distinctive and participating experiences to lovers even though advancing inclusivity in racing.

“We’ve cherished each minute of the ride since starting to be a sponsor of the No. 48, from viewing the progress in acceptance of the sport to the greater variety amongst crew ownership,” reported Andrea Brimmer, Ally’s chief marketing and advertising and public relations officer. “The timing could not be better for us to enhance our superb romance with Hendrick Motorsports by increasing our footprint as an formal NASCAR sponsor.”

Alex Bowman, Ally, and Hendrick Motorsports / Lasco Press Image

As aspect of Ally’s new sponsorship, starting with the “Ally Pre-Race Tailgate” at The Clash in Los Angeles and continuing all through the year, Ally will target on improving the enthusiast working experience by unique at-track experiential situations and programming, shock & delight giveaways, and supporter-centric written content.

NASCAR Push for Range Awards

Ally is also prioritizing celebrating the stories, group, and operate currently being finished across the cultural landscape of racing in the partnership as it gets the presenting sponsor of the NASCAR Travel for Variety Awards starting in 2024. In addition, the partnership incorporates Ally and NASCAR proactively doing work together on initiatives to improve fandom among folks of shade and LGBTQ+ audiences. “NASCAR proceeds to diversify their viewers and is building racing an inclusive place for all. Which is a shared aim we have always had, and we’re all set to assistance make meaningful change towards that conclude,” Brimmer claimed.

Continuing Accomplishments

“Ally is making a beneficial influence on our sport through its connection with Hendrick Motorsports, and we’re thrilled to now welcome them as the Official Client Bank of NASCAR,” said Daryl Wolfe, NASCAR’s Government Vice President and Main Income Officer. “Ally’s ‘Do It Right’ ethos aligns perfectly with our values, and we are self-confident that our partnership will convey new amounts of innovation and inclusivity to the field.”

Alex Bowman and Ally carry on to go away a constructive impact on the racing landscape due to the fact getting into the activity in 2019. Between the numerous interesting milestones:

  • Ally aided to bring again racing to the metropolis of Nashville with the new and now common Ally 400
  • Joining forces with driver Alex Bowman and admirers, Ally served increase hundreds of hundreds of bucks for rescue animals in partnership with the Very best Friends Animal Modern society
  • Ally has underwritten unique paint schemes by varied creators, like its most latest function with Caroline Fogle, 1 of the handful of feminine paint scheme designers in the record of NASCAR, who developed the Ally 48 twin primary paint schemes for the 2023 season

“It’s been a privilege to function in partnership with Ally these previous 5 several years and see them quickly build by themselves as an engaged and admired sponsor in our sport,” stated Rick Hendrick, proprietor of 14-time NASCAR Cup Series champions Hendrick Motorsports. “All of us at Hendrick Motorsports are thrilled about Ally expanding their efforts with NASCAR and seem ahead to the favourable affect their strength and determination will have.”


Celebrating its 75th Anniversary in 2023, the National Affiliation for Inventory Car Vehicle Racing, LLC (NASCAR) is the sanctioning overall body for the No. 1 sort of motorsports in the United States and owner of 16 of the nation’s major motorsports leisure services. NASCAR is made up of a few nationwide sequence (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), 4 regional collection (ARCA Menards Series™, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour™), 1 area grassroots collection (NASCAR Advance Automobile Areas Weekly Series™) and 3 intercontinental series (NASCAR Pinty’s Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™). The Global Motor Sporting activities Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports activities motor vehicle series. NASCAR also owns Motor Racing Community, Racing Electronics, and A person DAYTONA.

Based mostly in Daytona Seaside, Florida, with places of work in eight metropolitan areas throughout North The usa, NASCAR sanctions much more than 1,200 races in far more than 30 U.S. states, Canada, Mexico and Europe. For more info visit and, and stick to NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About Ally Economic

Lasco Push Photograph

Ally Economic Inc. (NYSE: ALLY) is a monetary solutions corporation with the nation’s major all-electronic bank and an business-leading car funding organization, pushed by a mission to “Do It Right” and be a relentless ally for customers and communities. The business serves more than 10.5 million shoppers by way of a comprehensive selection of on the net banking solutions (which includes deposits, house loan, place-of-sale particular lending, and credit history card solutions) and securities brokerage and expense advisory expert services.

The organization also includes a strong corporate finance business that offers money for equity sponsors and middle-current market corporations, as nicely as vehicle financing and insurance policy offerings by more than 22,000 sellers nationwide. For a lot more details, you should visit and follow @allyfinancial. Ally Bank, Member FDIC.

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