Ally extends full-time sponsorship of the No. 48 Hendrick Motorsports group as a result of 2028
Workforce and Alex Bowman also ink new multi-calendar year contract
Harmony, N.C. (Feb. 14, 2023) – Ally Economical and Hendrick Motorsports have arrived at a five-calendar year extension by 2028 that will carry on the digital money companies company’s full-time main sponsorship of Alex Bowman and the No. 48 NASCAR Cup Sequence crew.
In addition, Hendrick Motorsports and Bowman have agreed to a new a few-calendar year agreement that will retain the driver at the rear of the wheel of the No. 48 Ally Chevrolet Camaro ZL1 by way of at the very least 2026.
Sunday’s DAYTONA 500 (2:30 p.m. ET on FOX) will kick off Ally’s fifth season as the sole primary sponsor of the No. 48 Hendrick Motorsports team. Considering the fact that becoming a member of the 14-time Cup Series champions in 2019, the manufacturer has been a person of the most energetic in car racing with a wide variety of internet marketing plans that consist of just lately getting an Formal Husband or wife of NASCAR.
“We could not question for a superior partner than Hendrick Motorsports, so extending our romance for the upcoming 5 yrs was a no-brainer,” explained Andrea Brimmer, Ally’s chief promoting and general public relations officer. “We’re one staff, and Ally, together with Hendrick Motorsports and Alex, are a winning mix. By this extension and our recently introduced NASCAR sponsorship, we are fully fully commited to currently being an active component of the sport and deepening our engagement with supporters.”
“Alex is our dude, and a legitimate ally. He’s an amazing driver who shares our passion for connecting to the local community,” Brimmer added. “We’re very pleased to stand by him as his longest sponsor and broaden on this correct partnership.”
As a single of the most engaged sponsors in NASCAR, Ally assisted bring racing again to the town of Nashville with the Ally 400 and has partnered with Bowman to increase hundreds of thousands of bucks for rescue animals alongside Best Friends Animal Modern society. Ally has also worked with various creators, including its collaboration with artist Caroline Fogle to style the Ally 48 twin main paint strategies for the 2023 time. Outside of NASCAR, Ally supports one particular of Bowman’s passion initiatives – his repeated filth racing efforts throughout the region.
“When Ally will make a commitment to something, they’re all in,” said Rick Hendrick, proprietor of Hendrick Motorsports. “It’s been really rewarding to see their passion for the No. 48 crew and the one of a kind ways they use the sponsorship to have interaction with our fans. Not only do these initiatives positively influence Ally’s company – they leave a long lasting impression on the communities where by we race. It’s a specific partnership that’s just acquiring commenced.
“We’re thrilled to increase with Alex, who is 1 of NASCAR’s most remarkable youthful stars. In addition to currently being vastly proficient, he has outstanding passion and motivation that established him aside. He’s a established winner, and I never know of any person who has labored more durable to achieve this stage. The option to go on our interactions with Alex and every person at Ally is a wonderful way to kick off 2023. It is a great combination.”
Bowman, 29, joined Hendrick Motorsports complete-time in 2018 and has gained 5 details-shelling out Cup races considering that shifting to the No. 48 workforce in 2021 – tied for 3rd among all drivers in that span. The Tucson, Arizona, native has acquired a playoff berth in each of his five a long time with the corporation. Entering DAYTONA 500 qualifying on Wednesday night (8:15 p.m. ET on FOX Athletics 1), he will search for to start from the entrance row of NASCAR’s major function for the sixth consecutive time.
“It’s challenging to set into words what this prospect signifies to me,” reported Bowman, who is paired with new crew chief Blake Harris for 2023. “Having help from a sponsor like Ally, a car owner like Mr. Hendrick and a group like Hendrick Motorsports is almost everything you could want as a race auto driver. I’m pumped about what is in retailer for the Ally 48 this period and really like the course we’re heading. We have a whole lot to carry out, and it all starts off this 7 days in Daytona.”
ABOUT ALLY Monetary:
Ally Financial Inc. (NYSE: ALLY) is a financial services firm with the nation’s premier all-electronic bank and an sector-major automobile funding small business, pushed by a mission to “Do It Right” and be a relentless ally for consumers and communities. The firm serves more than 10.5 million customers by way of a complete vary of online banking companies (together with deposits, home finance loan, stage-of-sale personal lending, and credit history card merchandise) and securities brokerage and expenditure advisory solutions. The corporation also involves a sturdy corporate finance organization that presents capital for fairness sponsors and center-current market organizations, as properly as vehicle financing and insurance policy choices via extra than 22,000 sellers nationwide. For additional information and facts, remember to stop by www.ally.com and adhere to @allyfinancial.
Ally Lender, Member FDIC.
For more details and disclosures about Ally, stop by https://www.ally.com/#disclosures.
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ABOUT HENDRICK MOTORSPORTS:
Started by Rick Hendrick in 1984, Hendrick Motorsports is the winningest crew in NASCAR Cup Collection heritage. At the sport’s leading level, the corporation retains the all-time data in each and every important statistical classification, including championships (14), points-paying out race victories (291) and laps led (much more than 77,000). It has attained at minimum 1 race earn in a record 38 distinctive seasons, which includes an active streak of 37 in a row (1986-2022). The team fields 4 complete-time Chevrolet Camaro ZL1 entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on extra than 100 acres in Concord, North Carolina, Hendrick Motorsports employs around 600 people. For a lot more info, please check out HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
Jaret Arneson, Hendrick Motorsports
Justin Nicolette, Ally