December 8, 2023

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Ally announces official sponsorship with NASCAR

Multiyear deal enhances Hendrick Motorsports connection, focuses on building even bigger enthusiast ordeals and advancing inclusivity in racing

LOS ANGELES, Feb. 5, 2023 /PRNewswire/ — Ally Financial Inc., along with officers from NASCAR, these days declared a league-broad sponsorship, growing the brand’s presence in the activity, owning Ally Financial institution turn out to be the Formal Consumer Lender of NASCAR and NASCAR-owned tracks. The multiyear offer is in addition to Ally’s current total-season marriage with Hendrick Motorsports and will also focus on continuing to bring unique and partaking ordeals to fans, though advancing inclusivity in racing.

“We have loved each individual minute of the ride considering the fact that getting to be a sponsor of the No. 48, from observing the advancement in popularity of the activity to the improved variety between staff ownership,” mentioned Andrea Brimmer, Ally’s chief advertising and public relations officer. “The timing couldn’t be superior for us to complement our wonderful romantic relationship with Hendrick Motorsports by growing our footprint as an formal NASCAR sponsor.”

As component of Ally’s new sponsorship, starting with the “Ally Pre-Race Tailgate” at The Clash in Los Angeles and continuing all over the season, Ally will target on maximizing the admirer knowledge by means of distinctive at-monitor experiential events and programming, surprise & delight giveaways, and enthusiast-centric articles.

Ally is also prioritizing celebrating the stories, local community, and function currently being performed throughout the cultural landscape of racing in the partnership, as it turns into the presenting sponsor of the NASCAR Push for Range Awards beginning in 2024. On top of that, the partnership involves Ally and NASCAR proactively functioning alongside one another on initiatives to boost fandom among the people today of coloration and LGBTQ+ audiences. “NASCAR proceeds to diversify their viewers and is earning racing an inclusive area for all. That’s a shared aim we’ve usually experienced and we are prepared to assist make significant modify towards that close,” Brimmer reported.

“Ally is creating a beneficial affect on our activity through their romance with Hendrick Motorsports, and we are thrilled to now welcome them as the Formal Client Financial institution of NASCAR,” mentioned Daryl Wolfe, NASCAR’s Executive Vice President and Chief Earnings Officer. “Ally’s ‘Do It Right’ ethos aligns properly with our values, and we are assured that our partnership will bring new levels of innovation and inclusivity to the field.”

By now a house identify amongst racing followers – in particular those who observe driver Alex Bowman and the No. 48, Ally carries on to depart a good effect on the racing landscape because entering the sport in 2019. Amid the many remarkable milestones:

  • Ally aided to carry again racing to the city of Nashville with the new and now common Ally 400
  • Becoming a member of forces with driver Alex Bowman and lovers, Ally served increase hundreds of thousands of dollars for rescue animals in collaboration with the Ideal Friends Animal Culture
  • Ally has underwritten exclusive paint techniques by diverse creators, like its most new work with Caroline Fogle, a person of the several woman paint scheme designers in the record of NASCAR, who developed the Ally 48 dual key paint schemes for the 2023 time

“It really is been a privilege to operate in partnership with Ally these past 5 yrs and see them rapidly create on their own as an engaged and admired sponsor in our sport,” mentioned Rick Hendrick, proprietor of 14-time NASCAR Cup Series champions Hendrick Motorsports. “All of us at Hendrick Motorsports are thrilled about Ally growing their attempts with NASCAR and appear forward to the good impression their energy and determination will have.”

About Ally Money
Ally Money Inc. (NYSE: ALLY) is a fiscal companies business with the nation’s most significant all-electronic lender and an sector-primary automobile funding business, pushed by a mission to “Do It Suitable” and be a relentless ally for prospects and communities. The business serves far more than 10.5 million buyers through a comprehensive vary of on the web banking products and services (including deposits, property finance loan, point-of-sale personalized lending, and credit score card products) and securities brokerage and investment decision advisory solutions. The company also contains a sturdy corporate finance enterprise that gives cash for fairness sponsors and middle-market place organizations, as perfectly as car funding and insurance policy offerings as a result of much more than 22,000 dealers nationwide. For a lot more data, be sure to check out and stick to @allyfinancial.

For more information and facts and disclosures about Ally, stop by

Ally Financial institution, Member FDIC.

For more illustrations or photos and news on Ally, be sure to go to

Celebrating its 75th Anniversary in 2023, the Nationwide Affiliation for Inventory Auto Auto Racing, LLC (NASCAR) is the sanctioning physique for the No. 1 form of motorsports in the United States and proprietor of 16 of the nation’s big motorsports entertainment amenities. NASCAR is composed of a few national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), 4 regional collection (ARCA Menards Series™, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour™), 1 local grassroots series (NASCAR Progress Vehicle Areas Weekly Series™) and a few international collection (NASCAR Pinty’s Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the leading U.S. sports automobile series. NASCAR also owns Motor Racing Network, Racing Electronics, and 1 DAYTONA. Based mostly in Daytona Seashore, Florida, with places of work in 8 cities throughout North The united states, NASCAR sanctions a lot more than 1,200 races in a lot more than 30 U.S. states, Canada, Mexico and Europe. For additional info stop by and, and comply with NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Justin Nicolette
Ally Financial
[email protected]
Matt Nordby
NASCAR Communications
[email protected]




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